Ten years ago, my 0-year-old daughter started using AWS and started writing a blog. Back then, it was all about setting up and running virtual servers, storing and analyzing data. Ten years have passed since then, and recently we have been trying to integrate online and offline. We would like to introduce our various R&D activities, such as designing and manufacturing devices to be used in stores, monitoring and controlling sensors from remote locations, creating machine learning models to analyze data collected from sensors, utilizing virtual spaces for efficient annotation, and designing a stress-free customer experience in stores.